On November 26, LiuGong's 60th Anniversary Celebration was held at LiuGong International Industrial Park in Liuzhou, Guangxi, China. Attendees included domestic and overseas dealers, customers, suppliers, government officials, shareholders, and employees who have worked with LiuGong throughout its 60 years.
LiuGong Poland was represented at the event by its management team along with dealers from Poland including Hydrosprzęt, Agroma and several of their customers.
During the event, LiuGong also celebrated the production of its 400,000th wheel loader. The achievement was made through the unremitting efforts and proactive technological innovation of all LiuGong people in the past six decades; a milestone worthy of celebration in the history of LiuGong.
On this very special day, six new products including the 990F excavator, the B170DL bulldozer, the S935 sugarcane harvester, the TC800C5 crane, the 4180D motor grader and the 886H loader made their debut at the ceremony; fully demonstrating LiuGong's array of large-scale and intelligent equipment. The product launch was coupled with a dynamic machine demonstration show and static display of the full range of LiuGong`s tough equipment for the tough world.
The celebrations on the 26th ended with a thrilling evening that included various stage performances. LiuGong Poland was in the heart of celebrations with an outstanding Polish traditional folklore dance performance by a group of 10 dancers who are employees of LiuGong Dressta Machinery.
The 2-day event was followed by LiuGong’s Global Dealer Conference the next day with the theme of “Innovation & Transformation - The Road for the Future.” A total of 700+ attendees from more than 70 countries, comprising of LiuGong global dealers, leaders from industry associations, customers, key accounts, partners, media friends and LiuGong leaders & employees gathered together to celebrate the achievements in the last year and share the opinions for the future development.
Mr. Zeng Guang’an, Chairman of LiuGong Group addressed the meeting: “Sixty years of passion, across changing markets and fierce competition. The spirit and core values of LiuGong, along with the idea of constantly creating value for customers, and making contributions to society have led LiuGong from a remote enterprise to an international enterprise.”
The global dealer conference was composed of various presentations and speeches conducted by leaders of LiuGong that covered accomplishments of 2018 and key business insights for the road ahead. Mr. Howard Dale, Chairman of LiuGong Europe & LiuGong Dressta Machinery, commented, “Looking forward to the future, innovation and transformation will remain vital to LiuGong. LiuGong is committed to becoming a world leading construction machinery manufacturer. And at LiuGong Europe and LiuGong Dressta we are part of the pursuit of a continuous progress in the overseas markets which will never stop. Back at Poland, we have put in place a 5-point investment plan to realize our growth objectives to provide high levels of support & sustainable satisfaction that Polish customers expect and deserve. Our investments in our European base cover people, manufacturing, R&D, distribution & regional headquarters.”
During his speech at Global Dealer Conference main session, Mr. Dale presented, to over 700+ key people from around the globe, the LiuGong Dressta TV Advertisement that was filmed in Poland and a post-event video of the memorable Poland Operators Day that was held at the Stalowa Wola factory this past June.
“Having the European factory of this great company just about 200km away from us in Poland and knowing that these products are built with the craftsmanship of Stalowa Wola people, we as a dealer are feeling very confident about the future. Together with LiuGong, we are very assured about the wheel loaders and excavators built in Poland which are produced to exacting European Standards for quality, reliability and safety” says Daniel Kukla, Sales Manager of Hydrosprzęt, who took part in the entire event in China. In line with this, during the Autostrada Show in Kielce this past May, a standard 3 years - 5,000 hours warranty program was launched by LiuGong Europe
Established in 1958, LiuGong is not only a pioneer of the production of loaders, but also laid a solid foundation for the technology, talent cultivation and management for the development of the CE industry in China.
In 1966, LiuGong rolled out the first wheel loader built in China, which opened a new chapter in the company's development. In 1993, LiuGong began trading on the Shenzhen Stock Exchange and became the first listed company in the CE industry and from Guangxi on the exchange. Since 2000, LiuGong has been looking beyond and working on cross-regional operations and expansion of its product lines and in early 2000s the company launched its reform towards becoming a modern company. Its Board of Directors promoted build an “open and globalized” LiuGong, boarding the fast lane for the company’s globalization, which was shown in its fast growth of overseas revenues.
In 2003, LiuGong developed its first overseas distributor in Morocco and officially started its globalization. Since then, LiuGong has been building its global presence of 10 overseas subsidiaries, 9 overseas regional parts distribution centers and more than 300 distributors in over 100 countries. In 2012, by the acquisition of civil construction machinery segment of HSW (Huta Stalowa Wola) in Poland, LiuGong Europe & LiuGong Dressta Machinery was founded. Today, LiuGong Dressta Machinery produces a range of LiuGong excavators and wheel loaders catering to the needs of European markets alongside Dressta crawler dozers & pipe layers. LiuGong Dressta Machinery was granted with the "Best Foreign Investor" and "Top Chinese Investor in Poland" prizes by FDI Poland Investor Awards organization in 2015 & 2017.
One of the early customers and business partners of LiuGong brand in Poland, Mr. Andrzej Kręzlik, owner of BST sp. z o.o., who has taken part in the event in China mentioned, “I have a fleet of around 10 LiuGong machines. Having come here and took part in this amazing itinerary in China and seeing the full wide product range of LiuGong with my own eyes just tells me that my cooperation with LiuGong will be continued for much longer and stronger.”
Over the past six decades, LiuGong has kept a close bond with its customers, distributors, suppliers, shareholders, and other stakeholders to weather through difficulties and share success together.
LiuGong has also never stopped investing in R&D even during the most difficult years. In 2015, LiuGong launched the National Earthmoving Machinery Engineering Research Center and LiuGong Global R&D Center, making LiuGong the only national demonstration base for technological innovation and industrialization of earthmoving machines.
One of the latest industry revolutionizing products from this state-of-the-art R&D Center is the first ever Intelligent Wheel Loader Shoveling System which was launched during the product show. This machine is a seamless combination of intelligent remote control and intelligent technology.
Jacek Korczak, president of Agroma S.A - LiuGong’s dealer in Poland, said “Seeing this astonishing equipment that is not just operated remotely but also with tremendous intelligent controllability integrated, it was something extraordinary for us and for the industry. We have spent several days here in the hometown of LiuGong and had visits to its various factories & facilities. We have met LiuGong`s people and now seeing that what one corporation can achieve in 60 years, we are going back with a lot of confidence and looking forward to a very bright future.”
Sixty years is a brief moment for LiuGong, who is setting sail on its next journey. LiuGong is committed to providing extraordinary construction machinery products and services to customers around the world. Our endeavor of developing first-class advanced technologies is a valuable asset to LiuGong’s ambition to be a century-old enterprise in the world.