LiuGong moving forward in Spain with Dir International Trading

October 25, 2019, Zaragoza, Spain

On October 25, DIR International Trading, LiuGong`s exclusive dealer for Spain, has officially opened their new 3S facility in Zaragoza with the attendance of local dignitaries, LiuGong and DIR executives and distinguished customers from greater Zaragoza region and all-around Spain. One of the key factors of LiuGong’s success lies in its dealer network. With more than 300 dealers in over 100 countries, LiuGong offers local support and professional advice so that customers can be confident that LiuGong has the backup and support functions needed to maximize machine uptime whilst keeping running costs down, with service & parts available where and when you need them.

LiuGong, a global leader in the construction equipment manufacturing industry celebrated last year its 60th anniversary. Founded back in 1958 in Liuzhou China, producing wheel loaders; today LiuGong is a leading manufacturer with 19 product lines and a fast-developing global presence. 

Europe is a key region in the global development strategy of LiuGong. Speaking about the company’s strategy and confidence in Europe, Mr. Hakan Ilhan, Vice President of LiuGong Europe, said “In the long-term strategic plans of the company, European markets are crucial for LiuGong. To achieve our targets and go beyond, we have put in place a 5-points investment plan to realize our growth objectives in greater Europe to provide high levels of service and product support that customers expect and deserve. Our investments in Europe cover people, manufacturing, R&D, distribution & regional headquarters. In-line with this strategy, we are also growing our dealer network and initiating partnerships with carefully selected organizations that have similar vision & values as us and common understanding of the markets & customers for sustainable, healthy growth.” Within the last two years, company has already opened a new facility in Warsaw serving as the LiuGong Europe Regional Headquarters coupled with new investments in Stalowa Wola plant to serve as the European production base for LiuGong products. LiuGong  also underscored its manufacturing presence in Europe with the establishment of a European R&D Centre highlighting the commitment to developing world class products with designs that tailor products to the varied needs of customers throughout Europe.  

It was in Bauma 2019, when LiuGong has officially announced new distributorship agreement with DIR International Trade for the Spanish market and during the opening event in Zaragoza, Mr. Hakan Ilhan further commented, “Today, we are delighted to join our partners on this important day to celebrate the official opening of this world-class facility that we are standing at. Both LiuGong`s and DIR`s mission & vision are parallel in this great industry and we have no doubts that this partnership and this outstanding facility will be a fruitful one for our customers in Spain.”

During the 2-day event, attendees had the opportunity to tour the facilities of DIR International and also get to know more about LiuGong`s product offering from DIR & LiuGong`s experts through product demonstrations and machine trials. A total of thirteen tough machines including excavators, wheel loaders, skid steer loaders and fork lifts were at display; all demonstrating LiuGong`s capability to deliver products with features tailored for many working applications including general construction & infrastructure, quarry & aggregates, material handling, utilities, landscaping and road & highway.

David Iglesias, C.E.O of DIR International Trading commented; “We have a long-term commitment and confidence in the Spanish market and we certainly appreciate that our OEM partner has mutual understanding. As DIR, our goal is not just to deliver high quality and reliable construction equipment but deliver full set of solutions by providing professional advice with a team of industry experts and high-quality service through exhaustive parts availability for customers wherever they are located in Spain. And LiuGong`s product offering and solutions match the needs of Spanish customers. The future certainly looks promising for our partnership.”