Liuzhou, China-25 March, 2019 – LiuGong has won an award in the Red Dot Award: Product Design 2019. LiuGong’s motor grader 4180D received the Red Dot, which the renowned jury only awards to products that feature an outstanding design.
A completely new machine as well as the embodiment of LiuGong’s design DNA
The new 4180D motor grader is a completely new machine and is the embodiment of LiuGong’s design DNA. The UK based Industrial Design team worked in close co-operation with customers and operators to rethink the traditional grader. According to Gary Major, Director of LiuGong’s Industrial Design, “visibility, operator comfort and ergonomics were quickly identified as the key areas of focus along with blade articulation and maneuverability.” The resulting machine boasts 324° panoramic visibility owing to a newly designed 5 post cab with a single C-pillar, a completely new cab interior which sets the benchmark for comfort and efficiency. New impact-resistant materials have also been introduced to provide better weight distribution and increased recyclability. In addition, access for routine maintenance has also been improved to reduce downtime.
Design quality is the common factor for award-winning products
“I would like to congratulate the laureates sincerely on their wonderful success. The fact that their products were able to satisfy the strict criteria of the jury bears testimony to their award-winning design quality. The laureates are thus setting key trends in the design industry and are showing where future directions may lead,” said Professor Dr. Peter Zec, founder and CEO of Red Dot, in reference to the winners.
Experience and expertise get straight to the point
The Red Dot Award: Product Design is one of the world’s largest design competitions. In 2019, designers and manufacturers from 55 countries entered more than 5,500 products in the competition. The international jury comprises experienced experts from different disciplines and has been convening for more than 60 years in order to select the year’s best designs. During an adjudication process that spans several days, they try out the products, discuss them and ultimately reach a well-founded decision regarding the design quality of the entries. True to the motto “In search of good design and innovation”, their assessment focuses on criteria such as the level of innovation, functionality, formal quality, longevity and ergonomics.
Success to be celebrated at the award ceremony
On 8 July 2019, LiuGong will celebrate its success during the award ceremony. The international design scene will gather in Essen’s Aalto-Theater as part of the Red Dot Gala. At the subsequent Designers’ Night party, the Red Dot laureates will receive their certificates and the winning motor grader-LiuGong 4180D will join the exhibition “Design on Stage” in the Red Dot Design Museum Essen, which presents all of the award-winning products. From that date, 4180D will also be on show in the Red Dot Design Yearbook, online and in the Red Dot Design App.
For further information, please visit: www.liugong.com
Penny Liu Michelle Guan
Senior Branding Manager Public Relations Assistant
Branding and Communications Branding and Communications
Tel: +86 772 388 8266 Tel: +86 21 5858 7000-8165
About the Red Dot Design Award:
In order to appraise the wide scope of design in a professional manner, the Red Dot Design Award is broken down into the three distinct disciplines: the Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. With more than 18,000 submissions, the Red Dot Award is one of the largest design competitions in the world. In 1955, a jury convened for the first time to assess the best designs of the day. The name and brand of the award were developed in the 1990s by Red Dot CEO, Professor Dr. Peter Zec. Since then, the sought-after Red Dot is the revered international seal of outstanding design quality. The winners are presented in yearbooks, museums and online. Further information: www.red-dot.org.